Consumers Reveal Preferences for Technology in Autos
Palo Alto, California, USA July 13th, 2011 – Market Insight Corporation today announced it has launched a latest version of auto advisor for its U.S. consumer facing portal, MyProductAdvisor.com (MPA). The new version is enhanced by the addition of technology attributes surrounding the connected car (e.g. mobile device integration, remote control, entertainment, safety, telecommunications) and alternative engine types (e.g. electric, hybrid, plug-in).
“Consumer preferences for key attributes of the connected car are gaining relevance as shoppers build knowledge of availability and differentiators,” said Rich Falcone, President & CEO at Market Insight. “These information systems technologies, along with evolving designs for engine type, will drive product planning decisions as manufacturers move forward to satisfy shopper demand.”
About Market Insight Corp. (MyProductAdvisor.com)
MyProductAdvisor.com is a consumer facing website that provides a real-time portal into the minds of consumers. This service continuously gathers shopper preferences for specific product attributes. MyProductAdvisor.com delivers unbiased buying recommendations to shoppers, and the preferences it collects fuel a powerful, on-demand consumer research intelligence system. Enterprise companies utilize the intelligence as a product planning decision engine. Market Insight Corp., the company behind MyProductAdvisor.com, was established in 2003, and is based in Palo Alto, CA, USA.
www.marketinsightcorp.com www.myproductadvisor.com www.myproductadvisor.cn
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