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Real-Time Consumer Research Company finds Social Media usage patterns among Digital Camera shoppers
Palo Alto, California, USA May24th, 2011 – Market Insight Corporation today reported that social media usage may differ among shoppers of various camera brands. This insight is based on a sample of over fourteen thousand (14,000) U.S. digital camera shoppers that visited Market Insight’s portal, MyProductAdvisor.com. The real-time consumer data is collected continuously and accessed on-
demand.
Shoppers who preferred Samsung and Kodak cameras led the results with 40%-45% rating social media usage very important. “Momentum behind social media is influencing how shoppers evaluate consumer electronics”, said Rich Falcone, President & CEO at Market Insight Corporation. “The pace of technology adoption magnifies the value of timely access to shifting consumer sentiment.”
About Market Insight Corp. (MyProductAdvisor.com)
MyProductAdvisor.com is a consumer facing website that provides a real-time portal into the minds of consumers. This service continuously gathers shopper preferences for specific product attributes. MyProductAdvisor.com delivers unbiased buying recommendations to shoppers, and the preferences it collects fuel a powerful, on-demand consumer research intelligence system. Enterprise companies utilize the intelligence as a product planning decision engine. Market Insight Corp., the company behind MyProductAdvisor.com, was established in 2003, and is based in Palo Alto, CA, USA.
www.marketinsightcorp.com www.myproductadvisor.com www.myproductadvisor.cn
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